Chapter 5: How important are business portraits?

     As a corporate and business photographer in Pittsburgh, I have learned the importance of effective executive portraits, head shots or any other business photography.

Good corporate portraits involve more than simply nice pictures.  They must send the right message about your company. They really are a form of advertising.  

We have heard “a picture is worth a thousand words”, and “you never get a second chance to make a first impression”. Nothing could be truer in this case. Some say, “you can't tell a book from it's cover”,  however people do judge us by what they see first. In this case it could be our portrait.  We could have the best education and a great bio, but if our picture looks silly, frivolous, bored, etc. it will have a negative effect. All things being the same, the customer will possibly go to someone else. 

Good corporate photography requires not only working with the subject but also the company to give your business the best presentation and send the right message.   In this competitive environment,  it can make all the difference.